What is Google Algorithm?
Page Rank is an algorithm used by Google Search to rank websites in their search engine results. Page Rank was named after Larry Page,[1] one of the founders of Google. Page Rank is a way of measuring the importance of website pages. According to Google.
Difference between Google Panda and Google Penguin
For those who deal with SEO and blogging, Google panda and Google penguin should not be something new to them. Ever since these updates were introduced, there has been strong buzz on how to develop the perfect search engine optimization plan, so that websites have their dues in rankings. Moving forward, here is a close take Panda and penguin, the two most discussed Google updates, and the difference between the two.
What is Google Panda
Google launched Panda in February 2011, mainly as a change in its search results ranking algorithm. The main purpose of the update was just to keep those low quality and low content sites away from the top ranking results and give the actual quality sites their due.
What is Google Penguin
Another algorithm update from Google that gave SEO experts another blow was Penguin that was launched in April 2012. The idea underlying the update was simple enough- penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine.
This included lowering the search engine rankings of all those sites that practice black-hat SEO techniques like duplicate content, keyword stuffing and cloaking to name a few.
| Google Panda | Google Penguin |
| Penalize websites of low quality and those with low quality content.It is first introduced in 24th February, 2011 with the name of Farmer Update in USA. | Bring down websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques |
| First date of update is on February 2011 | First date of update is on April 2012 |
| Also known as Farmer Update | Also known as Over Optimization Penalty. |
| The purpose is to Bring the high quality and content sites on the top of search engine rankings | The purpose is to Bring the high quality and content sites on the top of search engine rankings |
| Panda is basically an on-page problem, so the main changes need to be on the website. Check for pages with no or little content, as well as, for plagiarism. Creating elaborate pages with FAQs and more for a website should help. | Check for the links to find if there are from the same domain name or IP address, so that links don’t look like purchased. The links should not just be direct links to the website, because websites that have followed such polices have seen dip in the rankings. |
| Google has not released any tool to recover | Disavow tool can be helpful in getting rid of too many links that are just associated with the keywords. |
| It is possible that an entire site is affected through panda. Usually single pages of a website are not targeted in the algorithm. | Penguin
generally affects one part of the website on a page and keyword level. Unless spammed for too much keyword usage on the entire, Penguin doesn’t damage the entire site. |

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